I'm currently the Director of Lifecycle Marketing at Athletic Greens where I run all of the email marketing and SMS marketing programs. Prior to that I served in a similar role at SurveyMonkey where I owned the email journey for users interested in their enterprise products. I have also held roles at Kinsta , Compass , and Capital One .
I've appeared as a featured speaker at HubSpot’s INBOUND conference (in 2021 and 2022), Advertising Week in NYC, G2’s Reach conference, and Ignite Charlotte. I have also appeared on several podcasts including the Ops Cast, The Marketing Pod, SaaS Marketing Makeover, and The Industrial Marketing Show.
In my free time I enjoy hiking, camping, playing retro video games and spending time with my wife and three kids.
Digital Customer Experience
Built an email marketing program that went on to create over $2M in pipeline revenue annually.
Created an in-market buyer strategy that increased G2 reviews 700% and pushed the company listing into the Leader quadrant in two different categories.
Revamped a company newsletter and improved click rate from 0.9% to 2.3%.
Designed a lead nurturing system and worked with our web development team on conversion rate optimization to increase the volume of inbound leads 456% while creating a 1,170% increase in new customers per month.
Increased Facebook advertising new user acquisition by 1,037% while managing $20K in monthly ad spend.
Managed a regional brand campaign with a $130,000 marketing budget across print, OOH, and digital advertising. The campaign resulted in a 5x ROI as well as a large lift in brand awareness.
Director of Lifecycle Marketing
2021 - Present
Demand Generation Manager
2020 - 2021
Lead Generation Specialist
Do you want to learn to do more than just add your perspective customers' names into emails? Then this course is for you! Building on my 2022 INBOUND talk, in about an hour, I'll show you step-by-step how to use marketing automation to create more personalized content and turn your leads into customers.
Catch my recent episode on the Ops Cast by MO Pros to get a little insight into my marketing origin story. It’s been a wild ride from the US Army all the way to Athletic Greens but every experience, good and bad, has made me better.
This is an article I wrote for Entrepreneur exploring how SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads when personal recommendations drive buying decisions faster.
I'm always open to helping brands create better digital experiences or speaking engagements.
© 2022 Mike K. Tatum LLC